Article 01
Your AI losses are already on your P&L. You're calling them something else.
Dave Tyson — Cofounder, ARQ Lab
Here are two findings that shouldn't both be true.
EY surveyed 975 C-suite leaders last year about AI-related risks. Sixty-four percent said their company had lost more than $1 million to them. Among those that experienced losses, the average was $4.4 million — and EY called that estimate conservative.
Yet ask a room of executives, "Who here has had an AI failure?" and you'll see maybe one hand, offered reluctantly.
Both of those things are real. I want to explain how, because the reconciliation is the single most useful thing I've learned about AI risk.
AI failures don't arrive labeled.
There is no line on your ledger called "AI failure." So when one happens, the loss gets filed under the nearest old category — and from that moment, it's invisible.
The recommendation model quietly degrades and customers drift away? That's booked as churn. Marketing gets budget to fix it.
An automated decision treats a customer or an employee badly enough that lawyers get involved? That's a settlement. Legal handles it, quietly, with a confidentiality clause.
A pricing or procurement algorithm does exactly what it was configured to do, in a situation nobody configured it for? That's an operational write-off. A "one-time" charge. Finance smooths it over.
A promising automation program gets shut down eighteen months in because nobody trusts its output? That's a strategic re-prioritization. It doesn't even make the loss column.
Every one of those is an AI failure. None of them will ever be counted as one. Which is how a company can lose millions to AI-related risk and honestly believe it hasn't started yet.
Why the mislabeling matters more than the loss.
A miscategorized loss doesn't just understate your exposure — it sends the repair money to the wrong department. If the loss is filed as churn, marketing buys retention campaigns. If it's filed as a legal matter, you get a better confidentiality clause. The system that actually generated the loss is never touched, because as far as the org chart is concerned, it was never involved.
So the failure repeats. And because these systems are wired into more decisions every quarter, it doesn't repeat at the same size.
I spent my career as a CISO inside large enterprises, and I've watched this movie before. Twenty years ago, breaches were booked as "IT outages" and "network issues." The losses were real; the category didn't exist yet. It took disclosure rules and a few spectacular headlines before boards saw the true number — and most wished they'd seen it sooner, when it was cheaper.
AI risk is at that same stage right now: material, recurring, and filed under other names.
Three questions for your next finance review.
You don't need new tooling to test this. You need one uncomfortable hour:
1. Pull the last four quarters of write-offs, settlements, "one-time" charges, and unexplained churn. For each: was there an automated decision anywhere upstream?
2. For any "yes" — who owns that system today? A name, not a department.
3. For any "we can't tell" — sit with that answer. A loss you can't trace to a decision is a loss you can't prevent from recurring.
If those questions are easy to answer, you're in rare company. If they're not, nothing is wrong with your people — you're simply looking at a category of risk your reporting was never designed to see.
That's not a comfortable conclusion. But it's a much better starting point than "we haven't had an AI failure yet."
Because the odds are: you have. You just filed it under something else.
